Saturday, February 26, 2011

Going Viral

Unfortunately there is no secret algorithm to make a video go viral. If there was every company, everywhere would be creating viral videos and I would be entertained by videos of awesomeness all day long. But we are bright kids, right? Maybe we can figure out the secret to making a video go viral and become the digital marketing gurus of the future! Here are a few of my favorite viral videos (that are related to a product, brand, or service). What do they have in common? What do YOU think makes them go viral?

1.Sony Bravia -  Is it Cute Bunnies? Stop Motion?







2. Nike's Black Mamba - Is it A-List Celebrities? Witty Commentary? Flaming anything?






3. Levi Back flip - Is it ridiculous stunts? Is it that "Oh Shit!" moment?






4. Cadbury Gorilla - Is it bold color combos and awesome drum solos?







5. Samsung Extreme Sheep - Is it Ridiculous Innovation? Dorky music?







On a more serious note, really, what do you think? What do these ads have in common? What makes the "viral"?

1 comment:

  1. It needs to be real or seem so real it can't be fake. Or it needs to be so fake it has to be real. I give you real... http://www.youtube.com/watch?feature=player_detailpage&v=VudJpH-ytH4

    Study it well.

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