I don't know if you have noticed, but there are SO many different Geico commercials on the air right now. I feel like they are trying to appeal to too many audiences and trying to get a laugh instead of creating a consistent brand message that people can relate to. They are simply spreading themselves too thin. Here are just a few of the commercial campaigns Geico has had on the air in the last 6 months. Which campaign do you think best communicates Geico's value propisition? Should they nix the rest of these commercials and concentrate on the line of ads that really communicates their brand?
Money Watching You
The Geico Gecko
"Does a.....?"
Even a Caveman Can Do It
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