I haven't personally watched Skins on MTV, but boy have I heard about it! Its a racy, teen show that centers on real teen issues such as substance abuse, mental disorders, sexual identity, and promiscuity. Check out athe MTV trailer below to get an idea of what I am talking about. It's so racy that parent's groups across the country are claiming that MTV has broken child pornography laws and child exploitation laws. The Parents Television Council even went as far to say that it was, "the most dangerous program ever for children." But the group didn't stop there. They began a nationwide ban of all companies that decided to advertise on the show.
Of course this prompted many organizations to drop their commercial spots on skins including General Motors, Wrigley, H&R Block, Loreal, Subway, and Schick.
So I have to ask two questions -
Are these advertisers doing the right thing by dropping the show?
What companies could benefit from advertising on the show? I know Lifestyle Condoms has recently added comercial to the show, but can you think of any other orgnaizations that could profit off the controversy?
I remember seeing this commercial! I haven't yet seen the show because I don't get all those cool channels. But I think that the companies that took their commecials off the airtime of Skins is probably a good move. If those companies have their commercials during Skins, then it's like they are supporting the show. And if so many people (parents) are getting upset over this TV show, just think of how much money those companies could lose because those parents wouldn't buy their stuff anymore.
ReplyDeleteI think the companies that would do the best advertising on this show are Trojan, Lifestyle, Planned Parenthood, etc. They would be able to reap the benefits from this show.
I totally agree Kristina - I just think that that companies that pulled their ads had nothing in common with the show and they would gain more by pulling out- I mean HR block? How does either party (MTV or HR Block) benefit for that match-up? Companies like Trojan or Planned Parenthood can reach their target audience, won't get flack for the parents groups, and are advertising in a socially responsible way. Its a good fit all around.
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