My Favorite Corporate Facebooks

We have ALL seen it - a company that decides to go on social networking sites because "everyone else is doing it" and fails miserably. Unfortunately most companies don't put the time, effort, money, or thought into their page that is necessary to really leverage the power of social media. But I don't want to concentrate on the negative, thats no fun!
In this blog I wanted to highlight 3 companies that I think are really using social media (more specifically facebook) to their advantage and talk about what makes their sites so sucessful. Hopefully other companies can learn from their example and use social media to add to the online prescence of their brand.

1) Cosmopolitan

What makes their page great?

• They post multiple times a day to keep readers interested and their posts are always very cosmo-esque and on point
• In every status update they include a link to a larger article on their main website which drives traffic
• Their picture is the current issue of the magazine
• They have an option to subscribe to the magazine right on their page and they even offer a free introductory issue for their Facebook Fans

2) Schwepps

What makes their page so great?

• They give you something in return for "liking" them. They ahve this awesome application for the "new facebook" that allows you to take a picture and break it up over your main profile picture and your 3 side pictures. I know people who hate Schwepps but "liked" them just to recieve the app
• You can download an iPhone application from Schwepps directly off their facebook page
• Their status updates are frequently interactive and ask the user questions to get them involved

3) Victoria's Secret

What makes their page so great?

• Their page doesn't just open up on their wall - it opens up on a seperate tab with descriptions and links to all of their other sites - their twitter, their iPhone/iPad applications, their Youtube Channel, and their main website for shopping. This increases traffic to their main page and all of their other social media sites.
• Their posts are frequent and interesting - including coupons just for Facebook fans, polls, info on sales, links to videos, free Victoria's Secret wallpaper, and info on their newest product. Its very similar to a fan club or a frequent buyers club - they get deals, info before everyone else, and interactive extras. This gives users value and keeps them coming back for more.
• They also have the 'send love' program where you can send your girlfriend's valentines and your guyfriends sizziling pictures of Victoria Secret's models.

What is your favorite corporate Facebook? What about that site really makes it stahd out from the rest of the competition?