To highlight this interesting new trend, I thought I would show you guys my 10 favorite guerrilla marketing campaigns. Enjoy, laugh, and feel free to comment with your own ( :
1) This large, German bank paid someone to rearrange the coins in wishing wells across the countires to make messages like, "Wishes? Rather invest your money safely". It got tons of press, reached a huge audience, and the only cost was the hourly wage for the person rearranging the coins.
2) Global Warming - Guerrilla marketing for a cause. This company put ads underwater, in swimming pools with the message, "Don't let this be our future" to warn people of the effects of Global warming and the melting of the ice caps. Probably one of the most inventive places I have ever seen an ad.
3) 3M Security Glass - Thats how safe it is! The maker's of this ad claimed their security glass was so safe that they put $5000 of REAL money in the middle of a busy sidewalk and told anyone that if they could break the glass, the money was theirs.
4) Frontline - We are the fleas ( :
5) Volkswagen - The Fast Side of Life ( :
Fun, Interactive, and it definitely gets the point across!
6) For Coke's new easy grip bottle, Coca-Cola put out posters printed on Velcro so that consumers passing by were actually gripped by the advertisement. Thats definitely one way to "grab" someone's attention.
7) Maxproof Mascara created these posters with moisture sensitive ink. One eye's mascara would literally stream down the model's face as it rained. Once the rain stopped the ink would dry invisibly and start over again when it rained. The other eye's lashes remained beautifully intact even through the worst rain storm.
8) Looking for Seafood? Hilarious Guerrilla marketing campaign for a seafood restaurant right off the beach
9) This magician is trying to advertise his show to tourists. He has a completely captive audience (we HAVE to sit there and wait for your bags and stare as everyone else's bags go by) and it amuses people when they are in a boring and stressful place (the airport)
10) More Guerilla marketing for a good cause. UNICEF put a "dirty water" vending machine on a busy street corner with choices like Malaria, Typhoid, and Cholera (common disease in 3rd world countries caused by the lack of clean drinking water). It went on to say that $1 can provide a child with clean drinking water for 40 days. The vending machine accepted donations and they poured in!
Which on of these campaigns is your favorite?
Any other guerilla campaigns that tickle your fancy? Please share them with me! ( :
Signed,
The Girlfriend
Not sure if I can choose a favorite. The Unicef ad was definitely one to pull on the heart-strings, but that slide looks awesome! I do still love a good flash-mob attack!
ReplyDeleteThat Frontline one was pretty cool and interesting. I hadn't seen it before. My favorite viral campaigns have been Volkswagen's Fun Theory, the Coke Happiness machine, and I'll always love the Old Spice guy.
ReplyDeleteI have to agree with Amber about the Old Spice guy. I just saw a new ad for them and it's pretty funny. Of these campaigns, my favorite one is the Fun Theory. I also really like the Truch ads and how they get people on the street involved in them.
ReplyDeleteOne thing that makes guerrilla marketing a huge success is the sense of the messages that ads bring. Just like with the wishing well: why throw a single penny if you can save it and make an investment? Anyway, what made a mark on me is the 'Fast Lane'. The video made a lot of sense despite being fun.
ReplyDeleteTom @RCBRayShaw.com